The town is very much the holiday destination for Morocco's more wealthy city dwellers. With long beaches and a more relaxed atmosphere, it makes a welcome relief to the hustle-and-bustle of the larger cities inland. The town's other economy is its fishing industry.
The town is famous for the remains of Portuguese buildings and the Cistern. Although these are fairly limited attractions. Even the most dedicated historian may find their interest waning after an hour.
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El Jadida Travel Guide from Wikitravel. Many thanks to all Wikitravel contributors. Text is available under Creative Commons Attribution-ShareAlike 3.0, images are available under various licenses, see each image for details.