Eiffel Tower in Paris

Europe encompasses an area of 10,400,000 km² (4,000,000 square miles), stretching from Asia to the Atlantic, and from Africa to the Arctic. European countries welcome more than 480 million international visitors per year, more than half of the global market, and 7 of the 10 most visited countries are European nations. It's easy to see why - a well preserved cultural heritage, open borders and efficient infrastructure makes visiting Europe a breeze, and rarely will you have to travel more than a few hours before you can immerse yourself in a new culture, and dive into a different phrasebook. Although it is the world's smallest continent in land surface area, there are profound differences between the cultures and ways of life in its countries.