Negril is famous for its 7 miles of cool, white sand beaches and another 7 miles of 40' cliffs. One of the most beautiful towns in Jamaica, it has a more laid back atmosphere than that of Montego Bay and is more touristy than Ocho Rios. When you stay at a hotel on the beach you are literally on the beach when you walk out of the beachside of your hotel. You have probably never seen water this clear or warm. You will be amazed at how far out you can walk in the water before it gets up to your neck. The water is gentler and the sand is whiter(smaller grained aka softer) the farther down(away from town) you are. The end of the beach down by the all-inclusives is the whitest.