South Korea soju · Soju in South Korea
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Soju in South Korea
Soju in South Korea
The national drink of South Korea is soju (소주), a vodka-like alcoholic beverage (usually around 20%). It's cheaper than any other drink ? a 350ml bottle can cost slightly over W3000 at bars (as little as W1100 at convenience stores!) ? and also strong. Usually this is made by fermenting starch from rice, barley, corn, potato, sweet potato, etc, to produce pure alcohol which is then diluted with water and other flavors. The manufacturing process leaves in a lot of extraneous chemicals, so be prepared for a four-alarm hangover in the morning, even after drinking a comparatively small amount.
Traditionally, soju was made by distilling rice wine and aging it, which created a smooth spirit of about 40%. This type of traditional soju can still be found, for example Andong Soju (안동 소주) ? named after the town of Andong ? and munbaeju (문배주). These can be expensive, but prices (and quality) vary considerably.
History tells that there were numerous brewers throughout the country in the past until late Chosun dynasty and before Japanese colonization. However, by the Japanese colonization and the oppressive and economy-obsessed government in the 60-70s, using rice for making wine or spirits was strictly prohibited. This eliminated most of the traditional brewers in the country and Korea was left with a few large distilleries (Jinro 진로, Gyeongwol 경월, Bohae 보해, Bobae 보배, Sunyang 선양, etc), that basically made 'chemical soju'. Brewery distribution and markets were regionalized, and until the 1990s it was difficult to find a Jinro soju anywhere else than Seoul (you would have to pay premium even if you found one), Gyeongwol soju outside Gangwon, or Sunyang outside Chungcheong.
Also, there are soju cocktails such as "socol" (soju + coke), ppyong-gari (soju + pocari sweat - ion drink), 'so-maek (soju + maekju(beer) which adds a bit of a kick to beer) and such, all aimed at getting you drunk quicker and cheaper.
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South Korea Travel Guide from Wikitravel. Many thanks to all Wikitravel contributors. Text is available under Creative Commons Attribution-ShareAlike 3.0, images are available under various licenses, see each image for details.